Shams

About Shams

Shams is one of Iran’s long-established malt beverage brands, with more than five decades of experience serving Iranian consumers.

Built on experience, quality, and continuous innovation, Shams has developed a diverse portfolio of malt beverages for different tastes and occasions. With the tagline “Refresh Yourself,” the brand represents a fresh outlook, a forward-looking approach, and a continued commitment to quality.

From the early days of its journey, Shams has been built around the idea of being part of enjoyable everyday moments. Today, drawing on decades of experience and modern beverage production expertise, the brand continues to evolve and develop its portfolio.

Shams is currently one of the brands of Castle Beverages, with products manufactured to contemporary production standards and distributed across Iran.

Shams Website

Shams: A Freshness Shared Across Generations

Shams offers a diverse range of malt beverages designed for different tastes and occasions. From gatherings with family and friends to a refreshing break during the day, the range offers a variety of flavors for consumers looking for a different way to enjoy a malt beverage.

Consistent quality, a diverse flavor portfolio, and packaging formats suited to different consumption occasions have helped Shams maintain a lasting presence in Iran’s malt beverage category over the years.

Shams Innovation: Variety for Every Taste

Shams continues to develop its malt beverage portfolio by combining modern production technologies with an understanding of changing consumer preferences.

The range includes flavors such as lemon, apple, peach, pineapple, tropical, lemon & mint, and classic malt, available in different formats including glass bottles, cans, and larger family-sized packs.

By focusing on ingredient quality, continuous product development, and the consumer experience, Shams continues to evolve while building on its established heritage.

With a strong legacy and a forward-looking approach, Shams continues to explore new flavors, expand its product portfolio, and enhance the everyday drinking experience. The brand remains committed to preserving the quality and character that have shaped its identity while creating fresh and enjoyable experiences for consumers across generations.

Shams Products

Shams Website

Classic Malt Beverage Shams

Fruit Flavored Malt Beverage Shams

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