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NRJ

Daring to Build a Better Life

About NRJ

NRJ is Solico Group’s energy drink brand, launched in 2024 with the tagline “Unleash the Excitement Within.” Created for younger consumers, athletes, and people with fast-paced lifestyles, NRJ brings together bold flavors, distinctive design, and an energetic brand identity.

The brand’s striking can design, combined with visual elements inspired by blacklight and lightning, reflect the energy, speed, and excitement at the heart of NRJ. Designed for key moments throughout the day, NRJ is made for a variety of occasions from gaming and studying to exercise, social gatherings, and other high-energy moments.

NRJ Website
Ease of Use

Products and packaging are designed to make everyday use simple, quick, and hassle-free.

Lifestyle-Friendly

Products are designed to fit the pace of modern life and a wide range of everyday consumption needs.

Continuous Innovation

Through continuous innovation, we develop products that respond to evolving market needs and today’s lifestyles.

NRJ: Fuel for an Energetic Lifestyle

NRJ is built around the values of innovation, excitement, and purpose, with a brand identity designed to connect with younger generations looking for new experiences and distinctive flavors.

Its energy drink formulations combine caffeine with selected ingredients, including B vitamins, to create products designed for consumers seeking an energizing beverage as part of an active lifestyle.

With a bold identity and a growing portfolio of flavors, NRJ aims to bring a fresh perspective to the energy drink category. Looking ahead, the brand is exploring opportunities to expand beyond the domestic market and introduce its distinctive approach to energy drinks to international consumers.

NRJ Innovation: A Taste of the Future in Every Can

Innovation is central to NRJ’s product development. Flavored variants containing L-carnitine offer additional options within the portfolio, while the zero-calorie version provides an alternative for consumers who prefer beverages with no calories.

The brand is also preparing to expand its portfolio with a coffee energy drink, creating a new combination of coffee character and energy drink format.

NRJ’s dark graphic identity, combined with blacklight-inspired elements and dynamic visual lines, reinforces the brand’s sense of energy and movement. The distinctive packaging is designed to create a strong visual presence and help NRJ stand out on the shelf.

NRJ Products

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